Collaboration with the Cancer Research UK (London)

Our installation for Cancer Research UK was exploring the idea that everyone is aware of what cancer is, but people are often unaware of what to look for. As a group we created a metaphor for this by using anamorphic type, which is a form of optical illusion whereby the type can only be read from a certain perspective. It was exhibited in Cancer Research UK Head Office for visitors and patients, opening up new conversations around the disease.
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